OVERVIEW
Motorola W403 / W408g, targeted for first time users, was developed as a low cost "starter" phone. For this market, simplicity and clarity were the design principles to put front and center. Taking advantage of the opportunity to improve our key-based platform, I led updates in the major core apps, including phonebook, calling, main menu, and settings, and added a rich visual language to make it attractive to make low cost look high end.
CREDITS
Creative direction: Chen-Je Huang
User interface and media design: Lena K., Erinn N., Gillian F., Chen-Je Huang
Production management: Chen-Je Huang
VALUE PROPOSITION
Motorola W403 / W408g, targeted for the fist time phone user,was driven by a simple design principle - being intuitive.
Whether it's finding a contact in the phonebook, calling, or texting a
message, the user interaction is always straightforward.
Low cost doesn't mean low quality - Applying a new visual language to icons and screen elements enables a rich user experience.
SIMPLIFIED MENU AND SETTING
An excerpt of the main menu and setting flows - making a really user friendly low cost phone.
EXTERNAL DISPLAY
An excerpt of the external display UI design spec.
